Isadora Titton

Fashion Product & Brand Management Professional
Lisbon, PT.

About

Highly analytical and creative Fashion Product & Brand Management professional with 3+ years of international experience in product development, brand collaborations, and market analysis. Proven ability to drive product lifecycle from concept to delivery, manage high-profile partnerships, and leverage market insights to optimize product portfolios for global brands. Eager to apply a blend of strategic business acumen and design expertise to drive growth and innovation in dynamic fashion environments.

Work

+351
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Production Designer

Lisbon, Lisbon, Portugal

Summary

Led end-to-end product development, managed production calendars, supplier relationships, and content creation for e-commerce within the fashion industry.

Highlights

Orchestrated the full product lifecycle for new fashion products, from initial concept through to final delivery, ensuring seamless execution and adherence to quality standards.

Developed and managed comprehensive production calendars and technical sheets, optimizing workflows and project timelines for efficient product launches.

Cultivated strong relationships with diverse international suppliers, overseeing product quality and ensuring timely sample delivery.

Directed still life image shootings and authored compelling catalogue texts, product details, and e-commerce descriptions, enhancing brand presentation and online sales.

Puma
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Product Line Management Sportstyle Footwear Intern (Select)

Herzogenaurach, Bavaria, Germany

Summary

Supported product line management for Sportstyle Footwear, contributing to market analysis, product data management, and showroom operations.

Highlights

Contributed to strategic product development by conducting in-depth consumer, account, and market research, generating comprehensive trend reports for Sportstyle Footwear.

Managed and maintained the product database for the Sportstyle line, ensuring data accuracy and efficiency for product information.

Authored compelling catalogue texts for new product releases, enhancing product descriptions and market appeal.

Streamlined sample management processes and optimized showroom setup, contributing to efficient product presentation for internal stakeholders.

Melissa
|

Business Management Analyst, Collabs & Partnerships

Porto Alegre, Rio Grande do Sul, Brazil

Summary

Spearheaded international brand collaborations and partnerships, managing negotiations, cross-functional coordination, and strategic portfolio planning for global fashion brands.

Highlights

Managed and executed international collaborations with high-profile brands including Marc Jacobs, Jean-Paul Gaultier, and Y.Project, overseeing the end-to-end partnership lifecycle for multiple collections.

Led complex negotiations for royalties, fees, contracts, and timelines, ensuring favorable terms and on-schedule project delivery across 10+ major brand partnerships.

Coordinated extensively with cross-functional teams (design, marketing, legal, sales) to align collaboration strategies and execution, ensuring cohesive product launches.

Supported strategic partner prospecting and annual collaboration planning, identifying opportunities that expanded brand reach and market share.

Developed and presented impactful materials for global sales meetings and internal training, enhancing stakeholder understanding and alignment on collaboration initiatives.

Contributed to portfolio planning and product mix optimization by analyzing market trends and competitor strategies, ensuring alignment with customer preferences and driving sales growth.

Melissa
|

Business Management Assistant, Collabs & Partnerships

Porto Alegre, Rio Grande do Sul, Brazil

Summary

Supported international brand collaborations, contributing to partnership management, cross-functional coordination, and strategic portfolio planning.

Highlights

Assisted in overseeing international collaborations with high-profile brands, supporting project coordination and communication.

Contributed to the negotiation process for royalties, fees, contracts, and timelines, ensuring smooth execution of partnership agreements.

Facilitated coordination with cross-functional teams to ensure alignment on collaboration strategies and project milestones.

Supported partner prospecting and annual collaboration planning initiatives, aiding in identifying new partnership opportunities.

Assisted in portfolio planning by analyzing market trends and customer preferences, contributing to product mix suggestions.

Prepared and presented materials for global sales meetings and internal training sessions, enhancing communication for internal stakeholders.

Education

Milano Fashion Institute
Milan, Lombardy, Italy

Master

Fashion Direction: Brand & Business Management

Grade: 110 cum laude

Courses

Merchandising

Buying & E2E Collection Calendar

Fashion Marketing & Brand Management

Brand Communication Management

Fashion Branding Strategies

Escola Superior de Propaganda & Marketing
Porto Alegre, Rio Grande do Sul, Brazil

Bachelor

Fashion Design

Courses

History of Art

History of Fashion

History of Design

Marketing

Finance

Economics

Collection Development: Apparel, Shoes & Accessories

Consumer Psychology

Fashion Retail & Merchandising

Languages

Portuguese
English
Italian

Certificates

Fashion Trends

Issued By

Parsons School of Design

Sneaker Essentials certificate

Issued By

Fashion Institute of Technology

Art Direction for Fashion

Issued By

Central Saint Martins

Skills

Soft Skills

Creativity, Curiosity, Collaborative Spirit, Problem-Solving Mindset, Adaptability, Change Management.

Technical Skills

Microsoft Excel, Microsoft PowerPoint, Adobe InDesign, Adobe Photoshop, Adobe Illustrator.